Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
The Hooked on Aloha collection is a tribute to those who live for the ocean—the surfers, anglers, and adventurers who feel the call of the sea in their soul. Combining vibrant, ocean-inspired designs with the cultural essence of Hawaiian aloha and the fearless tenacity of Viking explorers, this collection embodies a life shaped by the tides.
From bold graphics to comfortable, adventure-ready apparel, each piece is crafted for durability and movement, ensuring you're ready for wherever the waves take you. Whether you're casting a line at sunrise, paddling into the next big set, or simply embracing the salt air and open water, Hooked on Aloha celebrates the connection, courage, and boundless spirit of the ocean.
Live free. Chase the waves. Stay Hooked on Aloha.
Sign up to get the latest on sales, new releases and more …